Sample TV Commercial
by H. Kent Craig
©1988




The following is a sample TV commercial I wrote in 1988 to show a potential client that I at least knew the proper format for such script writing. It is a bit funny to most people, 'hope you enjoy reading it, Smile!~~~Kent



Author: H. Kent Craig
Raleigh, NC


Client: R. B. Robinson
Product: FT Computers
Title: Jack & Mack Lose A Contract
Total Running Time: 60 Seconds
Number:


OPEN TO A TIGHT SHOT OF A WELL-DRESSED EXECUTIVE, REPEATEDLY SLAMMING HIS FISTS ON HIS DESK; FRAME SHOT FROM SHOULDERS DOWN TO DESK. NO BACKGROUND NOISE; DEAD SILENCE


JACK, LOUDLY, VOICE BREAKING WITH EMOTION, IN OBVIOUS DISTRESS
; Why? ... why? ... how? ... how on Earth did they do it?
PAN TO SHOW EXECUTIVE CLUTTER. CUT TO TIGHT SHOT OF MACK'S HEAD FROM NOSE UP; CENTER HIS EYES JACK, CONTINUING Tell me, my very highly-paid veep of marketing, just how did they our competition beat us on this one? Considering we had an entire month to prepare our presentation, and our JACK'S VOICE RISES TO AN ANGRY, INQUISITIVE HIGH PITCH navel-lint-picking competition had a total of two days to prepare theirs??!!??
CUT TO A PAIR OF WRINGING, SWEATY HANDS, WELL-MANICURED BUT TENSE.


CU MACK
MACK, IN FAIRLY STEADY BUT OCCASIONALLY CRACKING,TREMBLING VOICE: Well, uhhhhh...well evidently the contents of our report was equal to theirs, but their ppresentation just had more immediate impact, was better presented.
CUT TO JACK'S INTENSELY-FOCUSED EYES, SEARCHING, MOVING CONSTANTLY.


CU JACK, DOLLY BACK AND FRAME, CALMER NOW BUT STILL ANGRY.
JACK: Say what?!? Our art department's got eight people on staff, and those camel-dung sniffers don't even have an art department!
CUT TO ANGLE-SHOT FROM RIGHT REAR, SHOWING JACK BEHIND DESK, MACK'S SHOULDER-DOWN LEFT REAR PROFILE


CU MACK
MACK, VOICE CALMER, BUT STILL HESITATING LONG BETWEEN BREATHS AND THOUGHTS: Evidently, they have that new desk-top publishing system that fully integrates graphics and text, and with the built-in click-and-push "frog", allows almost anyone to use it, with virtually no training.
CUT TO TIGHT SHOT OF JACK'S FACE IN PROFILE, SLIGHTLY BACKLIT.


CU JACK
JACK, IN MEASURED BEATS: And just what might that miracle system be?
CUT TO TIGHT SHOT OF MACK'S EYES.


CU MACK


MACK, IN A SELF-ASSURED, DROP-DEAD MONOTONE: It called Frogintosh, and the fact we were caught flat-footed like a bunch of greenhorns by those warthog wart-suckers and their mighty little Frogintosh, might not put their victory of us in the miracle category, but ...MACKK'S VOICE TRAILS OFF
QUICK FADE TO FROGINTOSH LOGO ANNOUNCER: Frogintosh, the computer for people who enjoy beating the frogrcrap out of their competition.
LOGO FREEZE TO END SFX: Sound of frogs vocalizing in agreement "rrrrrbbbbttttt, rrrrrbbbttttt!!!"

-30-


    {Back To My Writings Page}     {Feedback}    

HkentCraig.Com Pag eBackground3 Home | Writing | Personal | Humor | Blog | Project Mgmt. | N.C. Bar-B-Q | MP3's | HkentCraig.Com PageBackground2 Contact