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All Best Buys?
Four manufacturers produce nearly all of the "tank-type" water heaters for he U.S. marketplace. There is little variation between units of comparable size and warranty. The water heaters make it to market under the manufacturers' labels or other brands. American Water Heater has a major contract to produce water heaters for sale under the Whirpool brand at Lowe's. A. O. Smith makes water heaters that carry the Maytag, State, Reliance and Penfield brands as well as the Kenmore label for Sears. Rheem-Ruud's water-heater production goes beyond its own namesake models to General Electric-branded units sold at Home Depot. Bradford-White sells its water heaters only to licensed plumbing-service firms and contractors through trade wholesalers. While it's traditional at Consumers Digest to offer readers a set of recommendations in the form of Best Buys, we refrained from doing so for water heaters because of the aforementioned close similarity between products. There simplu aren't substantial differences between brands of water heaters that make one value-superior over any other. On top of that, the manufacturers do not publish prices at which they suggest their "retailers" sell the units. Rather, each engages in what it calls "regional pricing", which means that through various arrangements with retailers and plumbing wholesalers, a given model of water heater can have a double-digit difference in price either greater or cheaper from one region of the country to the next. Manufacturers, for their own competitive reasons, refuse to disclose what these "regions" are and/or other details that would help you figure out where what the price- points actually are. The only way you can truly determine a "best buy" or what the best-value water heater for you, is to call around to big-box retailers with pen and paper in hand and take notes. (If you want a Bradford-White, you'll have to ask a plumber if they can obtain one.) |